Microwave popcorn companies have seen a huge increase in sales compared to last year, with more people staying at home to watch movies via streaming.
At-home popcornTenet
In interviews with Variety
The leaders behind these popcorn companies are the first to state that COVID-19 has directly impacted their sales. Ashley Lind, director of demand science for Orville Redenbacher and Act II, points out how popcorn is already a staple snack for at-home movie viewing. “We had seen prior to the pandemic that as people were spending more time in front of all of these devices, they were also consuming more snack foods,”Mulan